Rashidi Beauty is the first Bulgarian high-end makeup brand created especially for the new generation.

We believe beauty is not a compromise — it’s a choice.
Our mission is to offer products that unite luxury, care, sustainability, and the freedom of self-expression.

We merge high-end cosmetics with skincare and cultural identity, inspired by the symbolism of the modern rose — feminine, powerful, and unapologetic.

CONCEPT

MISION

PHILOSOPHY