Rashidi Beauty is the first Bulgarian luxury makeup brand.

Inspired by the modern interpretation of the rose — a symbol of beauty, strength, and femininity — the brand offers products that not only enhance your appearance but also improve the condition of your skin.

We create innovative hybrid formulas that merge the best of makeup and skincare. Every product is designed to deliver visible results, long-lasting performance, and a luxurious experience, without compromising on ingredients or quality.

Rashidi Beauty is made for women — modern, driven, and mindful.

Women who seek not only aesthetics but also meaning, value, and purpose behind their choices. Our cosmetics go beyond makeup — they are a statement of confidence, modern femininity, and conscious luxury.

All our formulas are enriched with next-generation active ingredients and developed with a commitment to sustainability and minimal environmental impact. We believe the future of beauty is responsible and inspiring.

Welcome to the world of Rashidi Beauty — where every product is designed to be an experience.